Marketing and Sales

Marketing is not advertising. Marketing is finding out what people want, why they want it and how much they’ll spend. Don't confuse marketing with advertising. Advertising is the promotion of a service or product or company. It features a strong call to action and promotes the benefits of that being advertised.

A sale is sales! It's converting an inquiry or lead into a contract or shipment. Sales are not market research, business development or advertising. Marketing is not advertising. Marketing is finding out what people want, why they want it and how much they’ll spend. Don't confuse marketing with advertising. Advertising is the promotion of a service or product or company. It features a strong call to action and promotes the benefits of that being advertised. Sales is sales! It's converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising.